When I first came to Vancouver 10 years ago, the way I remember it,
you couldn’t find one Vancouverite without his or her personal mug. I
also remember, coming from France, how uncanny it seemed, and how it
fit (and still fits) the die-hard hippy cliché, so evocative of
Vancouverites. Whether on campus at UBC or downtown, sailing or hiking,
the said mug was ever full of water, coffee, tea or even beer (!). The
mug spelled Vancouver the way a three-piece suit spelled (and still
spells) Toronto.
I remember a time when, at the till, the quintessential question
was ‘here or to go?’, not ‘tall or grande’, when happiness meant to
savor one’s brew in a porcelain or ceramic mug, when tables were
littered with empty mugs and morning editions.
Today no one asks that question anymore and Starbucks paper cups are
all the rage. You’ll find them in everyone’s hands, on windowsills,
near drivers’ lips, and all over the ground. The city trashcans can
barely contain them. But what upsets me most is that even if customers
know they’ll be sipping their coffee ‘here’ nobody bothers to ask for a
mug anymore.
What happened? Is it the cost of replacing porcelain mugs (I
am told that customers steal them), dishwashing expenses, or is it
sheer laziness and the much simpler ways of recycling or disposing of
paper cups? I also hear that those paper cups are handy, almost
esthetic compared to the erstwhile Styrofoam cup, ugly and a potential
health hazard. But this doesn’t, to my mind, justify the burial of the
good old eco-friendly mug!
So, when will we see the personal mug’s return? In this age of
recycling, environmental concern and sustainable development where is
Vancouver’s eco-consciousness? If it’s a matter of personal wealth (the
wallet being as always a sensitive issue) let it be known that at
Starbucks a personal mug will save you a dime each time. It is
Starbucks’ way to encourage it’s clientele to lessen garbage output.
According to their site if you use your personal mug 13.5 million times
you will have reduced paper garbage by 266 tons. A drop in the ocean of
annually generated garbage no doubt, but it still will have an overall
impact.
So, brace yourself Vancouver! Take you mugs out of their cupboards,
dust them, wash them, recover your eco-consciousness and hang once more
your mugs to your bags.
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